Australian Sports Intelligence

Know the game before the game.

This is sport reimagined. This is utilising data in ways we haven't been able to in the past. Therefore, this is the future.

SportNow processes form data, market signals, and media sentiment across Australian sport — surfacing what matters before the match begins. Not tips. Intelligence.

// No gambling advice. No noise. Just data.

sportnow — intel_feed v0.9 LIVE
06:52:01 [SYS] SportNow Intel Feed — AUS fixtures loaded
06:52:03 [SYS] Fixtures: 3 | Signals: 47 | Models: current

06:52:08 [NBL] Melbourne United vs Sydney Kings
FORM › Melbourne defensive edge confirmed
MKT › Slight lean Melbourne | Media LOW
[AI] Tempo may matter more than scoring talent
CLARITY › MEDIUM ▓▓▓░

06:52:14 [AFL] Collingwood vs Carlton
FORM › Collingwood dominant contested ball
MKT › Collingwood firming | Media HIGH
[AI] Form points to Collingwood decisively
CLARITY › HIGH ▓▓▓▓

06:52:19 [FTB] Matildas vs Japan
FORM › Japan superior in possession stats
MKT › Japan favoured | draw in play
[AI] Genuinely hard read. Treat as uncertain.
CLARITY › LOW ▓░░░

sportnow $

Today's Intelligence Feed

Three live fixtures. Form, market, and media signals synthesised into a single read per match.

Fixture
Signal
Intelligence
Basketball · NBL
Melbourne United vs Sydney Kings

"Tempo may matter more than scoring talent"

Form Melbourne defensive edge Media Low
Market Slight Melbourne lean
Clarity: Medium
AFL
Collingwood vs Carlton

"Contested-ball fixture. Form points to Collingwood"

Form Collingwood dominant Media High
Market Collingwood firming
Clarity: High
Football
Matildas vs Japan

"Genuinely hard read. Treat as uncertain"

Form Japan possession edge Media Medium
Market Japan favoured, draw in play
Clarity: Low

What SportNow processes

Six intelligence layers. Each one surfaces a different dimension of the game — combined into a single read.

01

Form Snapshot

Recent performance data, injury context, and momentum signals — processed against historical patterns for the specific matchup type. Not raw stats. Contextualised form.

02

Matchup Watch

Head-to-head data filtered by venue, conditions, and lineup similarity. StyleShared mismatches and structural advantages are surfaced — not just win/loss records.

03

Market Movement

Price shifts, steam moves, and opening-line variance tracked across Australian markets. Understand what the money is saying without needing to place any of it.

04

Media Noise

Sentiment analysis across sports media, podcasts, and social. High media noise often inflates public perception — SportNow separates signal from hype at source.

05

AI Analyst Notes

A plain-language AI synthesis of all inputs — not a prediction, but an honest read. When the data is contradictory, it says so. When confidence is low, that's the output.

06

Clarity Rating

A single four-point signal: High, Medium, Low, or Uncertain. Tells you immediately how much the data agrees with itself before you read further.

Who reads this

SportNow is built for people who watch sport differently.

The Analyst

Serious fans who want more than the score

You've already read the match preview. You want the structural read underneath it — what the data actually says about how this game will be played.

The Punter

Form students who back their own research

No tips, no tipping services. Just the same intelligence layer a professional analyst would build — available before markets settle.

The Creator

Podcasters, writers, and sports media

Build content from an intelligence base, not from gut and Google. SportNow gives your takes a foundation that holds up when the game kicks off.

The Professional

Teams, clubs, and performance staff

External intelligence without the overhead. Monitor opponent form, media cycles, and market signals from a single aggregated feed.

Founder

Michael Rourke

Michael built Punters Page and has spent years at the intersection of Australian sport, media, and analytics. From basketball analysis to AI workflow development, his work sits in the gap between raw data and the kind of insight that actually changes how you watch a game.

SportNow is the platform he wanted to use and couldn't find — a serious intelligence product for serious sport people.

  • Founder, Punters Page
  • Sports analysis and media across Australian sport
  • Basketball analytics and broadcast commentary
  • Podcasting and sports media production
  • AI workflow development and sports intelligence systems

Early access.
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